MILL STUDIOS
Mill Studios is a contemporary traditional dance studio and events space housed in an old textile mill in Brooklyn. The visual identity for the brand ties in to the idea of preserving tradition whilst engaging with, and attracting, new audiences. The concept and naming behind the visual identity of Mill Studios is centred on the historical use of the building and the relationship between motion and pattern forming found in both dance and textiles. Inspired by both contemporary and traditional weaving, the weaving graphic elements operate as a system to identify the different areas within the studio; classes, events and education, as well as interchangeably within the logo.
UX/UI | BRAND IDENTITY | DIGITAL
