CASA MODERNA

Casa Moderna is a sustainability conference and Home Expo centred on the principles of Biophillic Design. Biophillic Design advocates for a harmonious co-existence with nature where inside and outside are not separate distinct spaces, but work together in harmony to better our physical and mental health. The concept 'Interconnected Ecologies' refers to the blurring of boundaries between nature and the home; a key principle of Biophillic Design. The client requested an off-screen approach be taken to guide the visual identity for Casa Moderna and so ink was used to portray the dissolution of what are normally distinct boundaries merging.